Bridgetymology – Disruption

WHEN YOU HEAR THE WORD DISRUPTION, YOU PROBABLY THINK OF SOMETHING DISTRACTING, UNPLEASANT, A DISTURBANCE.

IT LEADS US TO PREPARE FOR WORDS WITH NEGATIVE CONNOTATIONS… BUT AS WE ARE SO KEENLY AWARE, WORDS AREN’T ALWAYS WHAT THEY SEEM.

IN THIS EPISODE, YOU’LL HEAR ABOUT THE HISTORICAL ORIGIN OF THE WORD, HOW IT IS DEFINED, AND HOW A WORD THAT USUALLY HAS A NEGATIVE CONNOTATION, CAN BE USED IN A POSITIVE LIGHT.

HERE AT BRIDGET, WE’RE HUGE FANS OF EXPANDING OUR VOCABULARY AND BECOMING BETTER COMMUNICATORS. THAT IS WHY TODAY, KESHIIA BREAKS DOWN THE WORD ‘DISRUPTION’.

define disruption

MIRRIAM-WEBSTER DEFINES DISRUPTION AS:

THE ACT OR PROCESS OF DISRUPTING SOMETHING : A BREAK OR INTERRUPTION IN THE NORMAL COURSE OR CONTINUATION OF SOME ACTIVITY, PROCESS, ETC.

SUCH AS DISRUPTION OF SLEEP

OR DISRUPTIONS IN SERVICE (I.E. A POWER OUTAGE)

disruption broken down

OFTEN WE THINK OF A DISRUPTION AS SYNONYMOUS WITH AN INTERRUPTION, BUT THE ROOT WORDS TELL A SLIGHTLY DIFFERENT AND MORE SPECIFIC STORY.

DISRUPTION CAN BE BROKEN DOWN INTO TWO PARTS: THE LATIN ROOTS DIS AND RUMPERE.

DIS- APART

RUMPERE- TO BURST OR TO BREAK

IE . TO BURST OR BREAK APART.

FROM DISRUMPERE CAME THE LATIN DISRUPTUS; BOTH WHICH CONTINUED TO MEAN BREAK ASUNDER OR APART.  FOR THE MOST PART, THE HISTORY OF THE WORD DISRUPTION OR TO DISRUPT HAS ENDURED CENTURIES, WITHOUT ANY MAJOR DEVIATIONS FROM ITS ORIGINAL MEANING.  THAT IS… UNTIL OUR CONTEMPORARY ERA OF TECHNOLOGICAL INNOVATION, SPECIFICALLY, OVER THE COURSE OF THE LAST 20 YEARS.

“DISRUPTIVE INNOVATION” REFERS TO A PROCESS IN WHICH A NEW OR EMERGING PRODUCT OR SERVICE STARTS TO BECOME POPULAR ENOUGH TO REPLACE, OR DISPLACE, A CONVENTIONAL PRODUCT OR SERVICE. IN “TRUE” DISRUPTIVE INNOVATION, THE PRODUCT TAKES ROOT IN THE BOTTOM OF A MARKET AND WHETHER DUE TO ADVANTAGES SUCH AS LOW COSTS, OR EASIER ACCESSIBILITY, THE PRODUCT OR SERVICE EVENTUALLY BECOMES MORE APPEALING THAN ITS CONTEMPORARIES WITHIN THE INDUSTRY.

THE BEAUTY OF CLASSIC DISRUPTION LIES IN THE ABILITY OF SMALL, NEW ENTERPRISES TARGETING OVERLOOKED CUSTOMERS WITH MODEST BUT NOVEL OFFERINGS WHICH, IN TRUE DISRUPTION, GRADUALLY MOVE UPMARKET TO CHALLENGING INDUSTRY LEADERS.

perspective

SO HOW DOES THIS ALL CONNECT TO THE ORIGINAL MEANING OF DISRUPTION AND ITS ROOT WORD DISRUMPERE? HOW CAN BREAKING APART TRANSLATE INTO A POSITIVE BUSINESS PRINCIPLE OR A POSITIVE PRINCIPLE IN GENERAL?

DISRUPTION, DEPENDING ON THE SCENARIO OR THE USE OF WORDS, DIFFERENTIATES IT.

A DISRUPTION, WHEN INTERCHANGED WITH INTERRUPTION, CAN SEVER ONE’S ABILITY TO FOCUS, OR CAN DISTRACT FROM A TASK AT HAND, BUT A DISRUPTION OR A BREAK USED TACTFULLY COULD MAKE ALL THE DIFFERENCE IN AN INDUSTRY SORELY NEEDING INNOVATION.

JUST LIKE EXISTING INDUSTRIES REQUIRE NEW PLAYERS TO DISRUPT CONVENTION IN ORDER TO LEAD TO INNOVATION, SO TOO DO WE SOMETIMES REQUIRE DISRUPTING OUR CURRENT THOUGHT PROCESSES, PATTERNS, AND WAYS OF LIFE TO LET NEW THINGS IN AND TO LEARN.

PERHAPS THIS IS WHY CHANGE IS SO HARD FOR MOST PEOPLE.  BECAUSE IT REQUIRES BREAKING SOMETHING APART TO REBUILD IT IN A NEW WAY.

IN THIS WAY, THE ORIGINAL MEANING OF DISRUPTION HEARKENS BACK TO RESILIENCE, A WORD WE BROKE DOWN EARLIER ON IN OUR SEASON.  BUT WHERE RESILIENCE ALLOWS US TO RECOIL OR SNAP BACK FROM A TRAUMATIC EXPERIENCE OR FAILURE, A DISTURBANCE IS AN EVENT WHICH BREAKS US APART OR BREAKS A PROCESS APART IN ORDER TO ALLOW NEW GROWTH OR CHANGE TO OCCUR.  IT ALLOWS US TO CRACK OURSELVES OPEN AND IN THE PROCESS LET NEW THINGS SEEP IN AND CREATE NEW VERSIONS OF OURSELVES OR THE WAYS IN WHICH WE PERFORM.

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