Meet Alexandra Nikolajev, Leading Global Content And Partnerships At Pinterest

AUTHENTICITY IS BECOMING MORE AND MORE IMPORTANT IN TODAY’S WORLD, ONLINE AND OFFLINE. PEOPLE ARE LOOKING FOR SOMETHING CREDIBLE AND REAL, WHICH IS WHY AUTHENTIC BRANDS ARE GENERALLY MORE SUCCESSFUL ON SOCIAL MEDIA.

ALEXANDRA NIKOLAJEV IS A DIGITAL MARKETING AND POP CULTURE ENTHUSIAST WITH OVER A DECADE OF EXPERIENCE IN THE TECH INDUSTRY WORKING AT COMPANIES LIKE GOOGLE, AMAZON, AND NOW PINTEREST. IN THIS EPISODE, SHE INSPIRES US WITH HER LIFE EXPERIENCE, HOW SHE MANAGED TO MULTITASK FROM A YOUNG AGE, AND THE LESSONS AND LEARNINGS SHE HAD FROM BEING A CONTENT CREATOR. SHE ALSO DISCUSSES HOW BEING AUTHENTIC AND MAINTAINING BOUNDARIES ARE VALUABLE TOOLS, ESPECIALLY IN SOCIAL MEDIA.

“GOING BACK TO ALL OF THE RELATIONSHIPS, GOING BACK TO PEOPLE PUTTING THEIR NECK OUT ON THE LINE TO BRING ME ONTO TEAMS, IT COMES BACK TO THE FACT THAT THEY TRUST WHO I AM AND SHOW UP AS MY AUTHENTIC SELF.”

in this episode:

[03:26] WHO IS ALEXANDRA NIKOLAJEV?

[09:33] FAMILY LIFE WAS ALL SPORTS AND TRAINING.

[11:02] ALEXANDRA IS EXTREMELY COMPETITIVE WITH HERSELF, BUT NOT WITH OTHER PEOPLE.

[15:55] TRANSITIONING OUT OF SPORTS.

[19:01] ALEXANDRA ENDED UP PICKING HER MAJOR IN MEDIA AND COMMUNICATION AND MINORING IN PSYCHOLOGY.

[22:19] AFTER COLLEGE SHE DID HER MBA IN 12 MONTHS, AND TOOK A SUMMER BREAK AFTER THAT.

[26:54] THE IMPORTANCE OF REST.

[32:15] HOW TO GET AN INTERNSHIP OR FIRST JOB? YOU DON’T HAVE TO HAVE EXPERIENCE IN A CERTAIN INDUSTRY OR CAREER, YOU JUST HAVE TO TAKE A STEP BACK AND LOOK AT THE BIGGER PICTURE.

[37:57] ALEXANDRA WORKED IN FINANCE FOR 2 YEARS.

[41:43] ALEXANDRA’S NEXT STEP AFTER REALIZING FINANCE IS NOT FOR HER.

[49:14] YOU DON’T HAVE TO BE AN ASSHOLE TO BE SUCCESSFUL.

[50:52] HOW ALEXANDRA AS A CONTENT CREATOR HANDLES BULLYING AND RACISM.

[01:00:45] RESPECTING YOUR BOUNDARIES FOR YOURSELF AND BOUNDARIES FOR OTHER PEOPLE.

[01:03:21] PEOPLE ARE NOW MORE INTO AUTHENTICITY AND COMMUNITY.

[01:08:01] FAST FIVE QUESTIONS.

about Bridgetymology

ALEXANDRA NIKOLAJEV IS A DIGITAL MARKETING AND POP CULTURE ENTHUSIAST WITH OVER A DECADE OF EXPERIENCE IN THE TECH INDUSTRY WORKING AT COMPANIES LIKE GOOGLE, AMAZON, AND NOW PINTEREST.

SHE HAS ALWAYS HAD A CURIOSITY FOR TECHNOLOGY, TRENDS, AND HOW THE TWO IMPACT OUR CULTURE. AS THE GLOBAL LEAD OF CREATOR CONTENT AND PARTNERSHIPS AT PINTEREST, ALEXANDRA SUPPORTS REPRESENTATION THROUGH CONTENT DEVELOPMENT, WHILE ENSURING PINTEREST PARTNERS WITH DIVERSE TALENT AND BRANDS THAT ALIGN WITH OUR CORE VALUES.

SHE HAS BEEN FEATURED ON E!, NBCUNIVERSAL, CBC NEWS, THE NATIONAL, GOOD MORNING AMERICA, AD WEEK, AND TECHCRUNCH.

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