Meet Caitlin Cary, Vice President Of Sales @ Locala

AS THE HEAD OF A PREDOMINANTLY FEMALE TEAM THAT’S BEHIND THE AD CAMPAIGNS OF GLOBAL GIANTS LIKE L’OREAL PARIS, BURBERRY, AND NESPRESSO USA, CAITLIN CARY IS NOT ONLY A SEASONED PROFESSIONAL BUT ALSO A PASSIONATE ADVOCATE FOR EMPOWERING WOMEN.

VICE PRESIDENT OF SALES, CAITLIN CARY LEADS THE CHARGE AT LOCALA, AN OMNICHANNEL DRIVE-TO-COMMERCE MEDIA PLATFORM THAT DELIVERS HYPERLOCAL ADVERTISING AND INSIGHTS AT SCALE. IF THE TERMINOLOGY SOUNDS LIKE A FOREIGN LANGUAGE, DON’T WORRY! CAITLIN IS HERE TO BREAK IT DOWN FOR US.

CAITLIN’S JOURNEY THROUGH SOME OF THE MOST CUTTHROAT INDUSTRIES HAS SHAPED HER INTO THE DYNAMIC LEADER SHE IS TODAY. GET READY FOR AN EPISODE THAT PROMISES INSPIRATION, INSIGHTS, AND A GLIMPSE INTO THE WORLD OF AN INDUSTRY MAVEN.

in this episode:

[03:21] STEP INTO CAITLIN’S WORLD AS THE YOUNGEST OF THREE SISTERS.

[09:58] CAITLIN TALKS ABOUT HER PARENTS’ DYNAMICS IN HER FORMATIVE YEARS AND GETS TO KNOW HER UNIQUE CHILDHOOD EXPERIENCES LIVING ON A FARM.

[12:47] THE MOMENT CAITLIN’S FAMILY UPROOTS TO NEW JERSEY WAS A PIVOTAL MOMENT THAT SHAPED HER LIFE.

[18:51] HOW CAITLIN WAS A NATURAL SALESPERSON FROM AN EARLY AGE.

[21:22] CAITLIN REFLECTS ON HER YOUTH, FROM EARLY FRIENDSHIPS TO THE CHALLENGES OF HIGH SCHOOL.

[30:01] WHAT WERE CAITLIN’S ASPIRATIONS FOR COLLEGE AND WHAT DID SHE SEEK BEFORE STARTING ON HER EDUCATIONAL JOURNEY?

[38:00] “YOU HAVE TO START OUT AT THE BOTTOM TO APPRECIATE THE TOP BECAUSE YOU THEN CAN UNDERSTAND WHAT THE PERSON BELOW YOU HAS GONE THROUGH AND THEIR TENACITY.” – CAITLIN

[40:32] CAITLIN TALKS ABOUT HER TWENTIES IN NEW YORK AND HOW THE CITY BROUGHT THE NEXT STEPS IN HER DYNAMIC CAREER.

[46:48] GROWTH, EMPOWERMENT, AND LEADERSHIP SKILLS THAT CAITLIN CULTIVATED WHILE MANAGING OTHERS.

[55:51] CAITLIN’S ADVICE FOR THOSE NAVIGATING THE WORLD OF PRODUCT SALES, BE IT THROUGH E-COMMERCE OR A BRICK-AND-MORTAR STORE.

[01:02:15] THE FLUIDITY OF WORKING WITH MOTHERS AND STAY-AT-HOME MOMS AND A NEW PERSPECTIVE ON CAREER DYNAMICS.

[01:04:11] THE FAST FIVE QUESTIONS.

[01:09:45] WHAT WAS A QUALITY THAT CAITLIN HAD AS A YOUNG PERSON THAT SHE DIDN’T APPRECIATE THEN, BUT FULLY EMBRACES NOW?

about Caitlin Cary

VICE PRESIDENT OF SALES AT LOCALA, A LEADING OMNICHANNEL DRIVE-TO-COMMERCE MEDIA PLATFORM DELIVERING HYPERLOCAL ADVERTISING & INSIGHTS AT SCALE.

WITH OVER 15 YEARS OF EXPERIENCE SPANNING THE ENTIRE 360-DEGREE SPECTRUM OF THE INDUSTRY, CAITLIN IS NO STRANGER TO THE DYNAMIC LANDSCAPE OF SALES, CLIENT RELATIONS, AGENCY COLLABORATION, AND STRATEGIC PLANNING. HAILING FROM THE FAST-PACED WORLD OF NEW YORK, SHE NOW EMBRACES THE TRANSPLANT LIFE IN SUNNY ORANGE COUNTY, CALIFORNIA, SEAMLESSLY JUGGLING THE DEMANDS OF BEING A WORKING MOM WITH AN INTERNATIONAL TRAVEL SCHEDULE AND PRESCHOOL PICKUPS.

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