Meet janica deguzman copywriter & social media & content developer

GROWING UP, JANICA WAS VERY SHY. SHE WAS RAISED BY FILIPINO-AMERICAN AND CHRISTIAN PARENTS WHO WERE LOVING YET PROTECTIVE OF HER. BUT AS JANICA GREW OLDER, SHE WAS ABLE TO SLOWLY OVERCOME HER SHYNESS AND BLOOMED INTO A WOMAN OF CONFIDENCE.

IN THIS EPISODE, JANICA SHARES HOW SHE FOUND HER CALLING THROUGH COPYWRITING. ALONG HER JOURNEY, SHE TELLS THE STORY OF HOW HER UPBRINGING INFLUENCED HER AS A PERSON, AND HOW SHE OVERCAME HER WEAKNESS AND USED IT AS A STRENGTH TO FACE CHALLENGES.

in this episode:

[04:02] JANICA WAS RAISED BY PROTECTIVE BUT LOVING PARENTS AND HOW SHE GOT HER CREATIVITY FROM HER MOM AND SENSIBILITY FROM HER DAD.

[07:01] AS A CHILD, JANICA WAS VERY SHY. SHE WAS MORE OBSERVANT AND A LISTENER.

[11:12] IN SCHOOL, SHE HAS ALWAYS BEEN INCLINED TOWARD ARTS AND CRAFTS. AND DRAWN TO CREATIVE WRITING AS SHE GOT OLDER.

[13:03] IN COLLEGE, WHILE LOOKING FOR AN INTERNSHIP, SHE LANDED A BRANDING AGENCY SHE FOUND OFF CRAIGSLIST. AND THAT DEVELOPED HER SKILL AS A COPYWRITER.

[14:33] JANICA JOINED A VOLLEYBALL RIGHT BEFORE HIGH SCHOOL, THEN STARTED MODELING THE FOLLOWING SUMMER.

[18:05] TRYING NEW THINGS LED JANICA TO NEW OPPORTUNITIES.

[25:27] JANICA TALKS ABOUT FINDING FRIENDSHIPS IN THE MODELING INDUSTRY.

[29:42] EDUCATION WAS NOT A HUGE PRIORITY IN THEIR FAMILY BUT SHE KNEW IT WAS HER BACKUP PLAN WHEN MODELING NO LONGER WORKS FOR HER.

[34:25] THE MOMENT JANICA WAS GIVEN A CHANCE TO WRITE TAGLINES AND HEADLINES AND CREATE DESIGNS FOR A NAIL POLISH COMPANY, WAS THE MOMENT SHE FOUND HER CALLING.

[36:49] JANICA EXPLAINS WHAT COPYWRITING IS.

[40:20] HOW HER PARENTS’ DIVORCE IMPACTED HER.

[45:27] JANICA IS STILL SHY AND HAS THAT AWKWARDNESS WITHIN HER BUT SHE LIKES CHALLENGING HERSELF AND COMES OUT CONFIDENT AND MORE COMFORTABLE EACH TIME.

[46:23] WHEN SHE AND HER TEAM WAS ABOUT TO PRESENT A PITCH FOR LA DOWNTOWN, JANICA FAINTED.

[51:43] SHE LEARNED NOT TO BE ATTACHED TO WORK AND SET ASIDE HER EGO.

[54:38] THE DIFFERENCE BETWEEN WORKING IN AN AGENCY AND WORKING IN AN IN-HOUSE COMPANY.

[58:51] SAYING YES TO DIFFERENT CHALLENGES GAVE JANICA THE EXPERIENCE SHE NEEDS TO GROW PROFESSIONALLY.

[1:02:39] JANICA ANSWERS THE FAST 5 QUESTIONS.

[1:07:34] BEING SHY AS A CHILD ENABLED JANICA TO ENHANCE HER LISTENING AND OBSERVATION SKILLS. A TRAIT SHE WASN’T PROUD OF AS A YOUNG WOMAN BUT HAS BECOME ONE OF HER STRENGTHS AS AN ADULT.

about Janica DeGuzman

JANICA DEGUZMAN IS A FILIPINO-AMERICAN COPYWRITER WHO HAS SEGUED INTO SOCIAL MEDIA AND CONTENT DEVELOPMENT. SHE WORKED AS A MODEL, BRANDING, AND ADVERTISING AGENCY COPYWRITER. JANICA IS A FOUNDING MEMBER OF LA DOWNTOWNER, AN ONLINE PERIODICAL SELF-DESCRIBED AS AN INSIDER’S VIEW OF DOWNTOWN’S CULTURE, FOOD, DRINKS, AND THE PEOPLE WHO SHAPE IT. SHE NOW LEADS SOCIAL MEDIA AND CONTENT AT THE WORLD’S LARGEST SHARED ELECTRIC VEHICLE COMPANY, LIME. SHE IS A TRUE CREATIVE, CONTINUOUSLY WORKING AT HER MASTERY OF COPY AND CONTENT.

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