Meet Melissa Marks + Staci Pearlman, Co-Founders @ Elfin Los Angeles

IN THE WORLD OF FASHION AND HOME DÉCOR, WHERE TRENDS SHIFT LIKE THE SEASONS, MELISSA MARKS AND STACI PEARLMAN STAND OUT AS MORE THAN JUST FRIENDS—THEY’RE VISIONARY ENTREPRENEURS WITH A SHARED PASSION FOR STYLE AND INNOVATION. THEIR JOURNEY BEGAN OVER A DECADE AGO WHEN THEIR FRIENDSHIP GREW OVER A SHARED LOVE FOR ALL THINGS FASHION AND INTERIOR DESIGN.

AMIDST THEIR MOTHERHOOD JOURNEYS, THE FRIENDS NOTICED A GLARING ABSENCE OF STYLISH YET PRACTICAL CHILDREN’S FASHION OPTIONS. AND SO, THE CONCEPT OF ELFIN LOS ANGELES WAS BORN. THEIR FRIENDSHIP EVOLVED INTO A POWERFUL PARTNERSHIP, WHERE EACH WOMAN’S UNIQUE STRENGTHS COMPLEMENTED THE OTHER’S.

THEIR STORY OFFERS VALUABLE INSIGHTS INTO STARTING A BUSINESS WITH A FRIEND, INCLUDING THE IMPORTANCE OF RECOGNIZING AND HARNESSING INDIVIDUAL STRENGTHS AND DIFFERENCES. EMBRACING THESE DISPARITIES CAN OFTEN BE THE CATALYST FOR SUCCESS.

JOIN US IN THIS INTERVIEW WITH MELISSA AND STACI, TWO FRIENDS TURNED BUSINESS MOGULS, AS THEY REDEFINE CHILDREN’S FASHION.

in this episode:

[03:34] WE LEARN ABOUT MELISSA AND STACI’S TEENAGE YEARS AND GET A GLIMPSE OF WHO THEY WERE BACK THEN.

[06:55] DID EITHER OF OUR GUESTS HAVE SIBLINGS?

[08:46] MELISSA AND STACI SHARE THEIR SCHOOLING EXPERIENCES AND HOW THEY FIRST MET.

[13:56] HOW DID THE IDEA OF OPENING A CHILDREN’S BOUTIQUE TOGETHER START?

[24:12] “WE HAD A LEG UP AND WE JUST TRIED TO STAY RELEVANT AND TRY TO LOOK AHEAD AND TRY TO NOT LET WHAT WAS GOING ON IN THE WORLD GET IN THE WAY OF OUR VISION.” – MELISSA

[27:50] HOW DID THE TRANSITION INTO MOTHERHOOD INFLUENCE MELISSA AND STACI’S APPROACH TO RUNNING THE BUSINESS?

[32:57] THERE IS A MIX OF CONCERN AND HOPE REGARDING RAISING CHILDREN IN TODAY’S DIGITAL-CENTRIC WORLD.

[41:11] MELISSA AND STACI TALK ABOUT THE IMPORTANCE OF A PLANNED BUSINESS STRATEGY BUT ALSO ADVOCATE FOR AN ORGANIC, LESS RIGID APPROACH TO ENTREPRENEURSHIP.

[43:37] WE TALK ABOUT MELISSA AND STACI’S PARTNERSHIP DYNAMIC.

[47:43] HAVE DIFFERING OPINIONS EVER HAPPENED BETWEEN MELISSA AND STACI?

[52:16] “WE BALANCE EACH OTHER OUT BECAUSE WE CAN KEEP EACH OTHER IN CHECK IN TERMS OF THOSE DIFFERENT VIEWPOINTS OF WHY SOMETHING WOULD OR WOULD NOT WORK.” – MELISSA

[56:00] WHAT IS ONE QUALITY THAT MELISSA AND STACI HAD AS TEEN GIRLS OR YOUNG WOMEN THAT THEY MIGHT NOT HAVE TAKEN PRIDE IN THEN, BUT APPRECIATE NOW?

about Melissa Marks + Staci Pearlman

WITH ALMOST FIFTEEN YEARS IN THE LUXURY APPAREL AND TECH INDUSTRIES, MELISSA MARKS HAS BUILT AN EXTENSIVE NETWORK OF TOP BRANDS AND RETAILERS GLOBALLY. FOR THE PAST TEN YEARS, SHE HAS BEEN THE HEAD OF BRAND PARTNERSHIPS FOR FARFETCH, WHERE SHE IS RESPONSIBLE FOR BUILDING RELATIONSHIPS AND LAUNCHING HUNDREDS OF GLOBALLY-RECOGNIZED BRANDS. IN 2017, MELISSA SPEARHEADED THE US LAUNCH FOR FARFETCH’S NEW CHILDREN’S CATEGORY, WHICH HAS GROWN EXPONENTIALLY SINCE ITS INCEPTION. AND AS SHE BECAME A MOM HERSELF, MELISSA’S LOVE FOR CHILDREN’S APPAREL GREW EVEN MORE.

STACI PEARLMAN WAS BORN AND RAISED IN LOS ANGELES. AFTER MAJORING IN ENGLISH LITERATURE AND JOURNALISM, SHE DIVED FULL FORCE INTO WRITING, WITH A FOCUS ON CONTENT INTEGRATION, SOCIAL MEDIA, CREATIVE WRITING, AND DIRECT-RESPONSE COPYWRITING. OVER THE PAST TEN YEARS, STACI HAS WORKED WITH SEVERAL WOMEN’S AND CHILDREN’S FASHION BRANDS, CONSULTING ON PROJECTS RANGING FROM SCRIPTS TO PRODUCT DESCRIPTIONS TO LOOKBOOK LAUNCHES. AS A MOM OF TWO, STACI HAS FIRSTHAND EXPERIENCE WITH THE NEEDS AND WANTS OF MAMAS LIKE HERSELF, WHICH HELPED INSPIRE THE IDEA BEHIND ELFIN LOS ANGELES.

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