Meet sydney karmes-wainer, founder and ceo of french squirrel

AFTER BATTLING THROUGH HORMONAL IMBALANCES AND FALLING IN THE OBSESSIVE HEALTH FOOD MARKET AS A RESULT, TODAY’S GUEST DECIDED TO REWRITE HER NARRATIVE. SYDNEY KARMES-WAINER IS THE FOUNDER AND CEO OF FRENCH SQUIRREL, A VEGAN, GLUTEN-FREE SNACK COMPANY.

SYDNEY’S LOVE FOR FOOD AND COOKING HAS BEEN A CONSTANT IN HER LIFE. AFTER FINDING HERSELF CAUGHT UP IN THE WORLD OF HEALTHY FOOD, SHE EMBARKED ON A JOURNEY TO REDISCOVER HER JOY IN EATING. THE FRENCH SQUIRREL ISN’T JUST ANOTHER FOOD VENTURE. IT’S A TESTAMENT TO SYDNEY’S DEDICATION AND CREATIVITY. HER LOVE FOR FOOD HAS EVOLVED INTO A SUCCESSFUL ENTERPRISE THAT HAS CAPTIVATED THE HEARTS AND PALATES OF MANY.

BUT SYDNEY’S JOURNEY DOESN’T STOP THERE. SHE’S NOW A CERTIFIED HORMONE SPECIALIST, WITH A FOCUS ON BLOOD SUGAR MANAGEMENT AND FEMALE HEALTH THROUGH A NUTRITION PERSPECTIVE. HER PATH TOWARD THIS SPECIALIZATION WAS PAVED BY HER OWN EXPERIENCES WITH HORMONE IMBALANCES. SYDNEY DISCOVERED A NATURAL AND HOLISTIC APPROACH TO HEALING HER HORMONES THROUGH DIET, EXERCISE, AND THE POWER OF ADAPTOGENS AND HERBS. HER TRANSFORMATION FROM A FOOD ENTHUSIAST TO A CERTIFIED HORMONE SPECIALIST IS IMPRESSIVE.

JOIN US AS WE TALK ABOUT SELF-DISCOVERY AND EMPOWERMENT AS WE EXPLORE THE ART OF LISTENING TO OUR BODIES, EMBRACING AUTHENTICITY, FINDING JOY IN THE SIMPLE ACT OF EATING, AND BUILDING BUSINESSES THAT STAND THE TEST OF TIME. IT’S A JOURNEY THAT REQUIRES PATIENCE, RESILIENCE, AND A DEEP COMMITMENT TO PERSONAL GROWTH.

DISCLAIMER: TODAY’S INTERVIEW WILL TOUCH UPON A SENSITIVE TOPIC: EATING DISORDERS. IF THIS TOPIC FEELS TOO HEAVY OR DIFFICULT FOR YOU TO ENGAGE WITH AT THIS MOMENT, WE WHOLEHEARTEDLY ENCOURAGE YOU TO TAKE CARE OF YOURSELF AND CONSIDER SITTING THIS EPISODE OUT.

in this episode:

[02:40] SYDNEY TELLS US ABOUT HERSELF, HER BACKGROUND, AND HOW SHE GOT STARTED IN THIS WORLD.

[04:55] “IT’S PRETTY IMPOSSIBLE TO NOT COMPARE YOUR BODY TO OTHER WOMEN.” – SYDNEY

[08:23] SYDNEY TALKS ABOUT HOW HER EATING DISORDER STARTED TO SPIRAL FOR HER.

[13:08] THE WAY WE DON’T REALIZE HOW MUCH CERTAIN WORDS CAN AFFECT A YOUNG PERSON.

[17:35] HOW DID IT LOOK WHEN SYDNEY STARTED TOWARDS A HEALTHIER PATH WITH FOOD?

[20:51] WERE THERE ANY KEY DIFFERENCES IN THE TYPES OF FOOD THAT SYDNEY HAD AT HOME THAT MIGHT HAVE PLAYED INTO HER COLLEGE TIME?

[23:58] WHERE DID SYDNEY START REELING THINGS BACK AND REALIZING THAT HER RELATIONSHIP WITH FOOD HAD CHANGED?

[28:38] WAS IT DIFFICULT FOR SYDNEY TO TAKE THAT FIRST STEP OF LEANING ON FAMILY AND FRIENDS?

[30:22] HEALTHCARE AND HAVING A DOCTOR WHOM YOU CAN HAVE A TRUSTING CONVERSATION WITH SO THAT YOU CAN LAND ON A PLAN.

[36:37] SYDNEY’S EXPERIENCE WITH HER EATING DISORDER AND WOMEN’S HEALTH IN BOTH EASTERN AND WESTERN MEDICINE.

[40:57] BALANCING THE MASCULINE ENERGY AS A WOMAN AND CEO.

[43:33] WANTING TO START A FOOD INSTAGRAM AND THE BEGINNING OF FRENCH SQUIRREL.

[46:09] HOW IT FELT WHEN SHARING FOOD WITH THE WORLD GAINED TRACTION.

[48:56] THE STORY OF “BERETS”, SYDNEY’S AMAZING HEALTHY SNACK CREATION AND FIRST PRODUCT.

[55:51] HAVING HONEST PEOPLE IN YOUR LIFE WHO INSPIRE AND MOTIVATE YOU TO DO MORE.

[58:06] WHAT ARE THE CHALLENGES THAT SYDNEY FACES NOW AS CEO OF FRENCH SQUIRREL?

[01:00:31] SYDNEY GIVES TIPS ABOUT HOW TO START A FOOD BUSINESS VENTURE LIKE SHE DID.

[01:05:05] THE TASTY AND NUTRITIONAL VALUE OF SYDNEY’S SNACKS.

[01:06:41] THE FAST FIVE QUESTIONS.

[01:09:45] WHAT WAS ONE QUALITY SYDNEY HAD AS A YOUNG WOMAN OR A TEEN THAT SHE DIDN’T TAKE PRIDE IN THEN BUT ADMIRES NOW?

about sydney karmes-wainer

SYDNEY KARMES-WAINER, FOUNDER OF FRENCH SQUIRREL, ONCE HAD AN UNHEALTHY OBSESSION WITH SOCIAL MEDIA’S DIET CULTURE. SHE DEVELOPED MANY ORTHOREXIC TENDENCIES (ORTHOREXIA IS THE UNHEALTHY OBSESSION WITH EATING “CLEAN” FOODS AND EATING “PERFECTLY” ALL THE TIME). DUE TO HEALTH ISSUES, SYDNEY DECIDED TO TAKE CONTROL OF HER HEALTH AND BEGIN HEALING HER RELATIONSHIP WITH FOOD AND EXERCISE. SHE STARTED HER OWN FOOD INSTAGRAM, WHERE SHE DOCUMENTED ALL THE RECIPES SHE MADE AND RESTAURANTS SHE WENT TO. SHE GRADUATED FROM UC SANTA BARBARA AND THEN BEGAN TO WORK IN BRAND MANAGEMENT AT LA’S PREMIER GROCER.

SHE THEN CREATED HER SNACK, WHAT ARE NOW CALLED “BERETS” – REFRIGERATED, 100% CHOCOLATE-COATED PROTEIN BITES THAT ARE VEGAN, GLUTEN-FREE & FILLED WITH NUTRIENT-DENSE, ORGANIC INGREDIENTS. HER COLLEAGUES AND FAMILY CONVINCED HER TO TURN THIS INTO A BUSINESS WHICH IS NOW FRENCH SQUIRREL.

TODAY, SHE’S ON A MISSION TO SHARE REAL, NUTRITIOUS, AND DELICIOUS FOOD WITH SNACK LOVERS EVERYWHERE.

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