Meet tasha nicholson, engagement manager at adobe’s digital strategy group

WHAT MAKES A GOOD LEADER?

FOR TASHA, LEADERSHIP IS ALL ABOUT PRACTICING EMPATHY, LEARNING TO LISTEN, AND STAYING TRUE TO YOURSELF…

TASHA NICHOLSON HAS ALWAYS BEEN CREATIVE, EMPATHETIC, AND A GOOD LISTENER AS A CHILD. QUALITIES SHE WAS ABLE TO CARRY ON IN ADULTHOOD AND ESPECIALLY IN HER CAREER. WITH HER NATURAL QUALITIES, CREATIVITY, AND AUTHENTICITY, SHE IS NOW THE ENGAGEMENT MANAGER AT ADOBE. WHERE SHE HELPS HER TEAM SOLVE CHALLENGES CREATIVELY THROUGH A PROCESS CALLED DESIGN THINKING.

IN THIS EPISODE, TASHA SHARES WITH US HOW HER QUALITIES DEFINED HER AS A PERSON AND A LEADER. HOW FAILURES TAUGHT HER NOT TO GIVE UP. BEING AUTHENTIC. AND HOW ENGAGING YOURSELF WITH CHILDLIKE PLAY CAN SPARK CREATIVITY.

in this episode:

[02:20] TASHA TALKS ABOUT HER CHILDHOOD IN MASSACHUSETTS.

[03:01] MEETING ASHA AND TASHA TALKS ABOUT HER RELATIONSHIP WITH HER SISTER.

[07:21] HER BIGGEST DEFINING CHARACTERISTIC IS EMPATHY.

[09:02] SHE HAS ALWAYS BEEN CREATIVE AS A CHILD.

[11:53] TASHA’S LOVE OF ART AND BEING INVOLVED IN TEAM SPORTS WERE HER CREATIVE AND PHYSICAL OUTLETS.

[14:17] HOW HER TRAIT AS A GOOD LISTENER BROUGHT IMPACT NOT ONLY ON HER PERSONAL LIFE BUT ALSO IN HER CAREER.

[15:49] TASHA VALUED FRIENDSHIPS AND RELATIONSHIPS SINCE SHE WAS YOUNG.

[17:28] TASHA’S SISTER IS CAREFREE AND WASN’T AFRAID TO FAIL. AND THAT’S WHAT SHE LEARNED FROM HER.

[19:57] HOW HER INTERNSHIP AT DUNKIN DONUTS BECAME THE PERFECT OPPORTUNITY LEADING HER TO ADVERTISING.

[22:38] AFTER FOUR YEARS, LISTENING PLAYED AN IMPORTANT ROLE IN HER JOB, WHICH IS WHERE SHE MADE THE DECISION TO SHIFT TO THE FRONT END OF ADVERTISING, AND GO BACK TO BUSINESS SCHOOL.

[24:48] TO MOVE TOWARDS YOUR GOAL, PRACTICE CONTINUITY, FOLLOW UP, AND DO NOT BE AFRAID TO ASK FOR HELP.

[28:40] KEEP CLIMBING UPWARD BUT DON’T FORGET TO LOOK BACK.

[33:03] OUTSIDE WORK, TASHA GOT INVOLVED WITH A NON-PROFIT ORGANIZATION CALLED MINDS MATTER, SPENDING TIME ON SATURDAYS TO LISTEN, GUIDE, AND HELP A HIGHSCHOOL STUDENT.

[34:44] DECIDING TO SPREAD HER WINGS, SHE GOT INTO USC AND IT AGAIN HAS OPENED OPPORTUNITIES THAT LED HER TO INTERNING AT AUTODESK UP IN SAN FRANCISCO AND THEN ACCEPTING A FULL TIME ROLE AT ADOBE.

[36:12] TASHA LEARNED A VALUABLE LESSON IN GRAD SCHOOL – STAY TRUE TO WHO YOU ARE, WHAT YOU’RE PASSIONATE ABOUT, AND BUILD YOUR BRAND AROUND IT.

[41:15] DON’T COMPETE WITH OTHER PEOPLE. EXPLORE SOMETHING THAT YOU’RE REALLY INTERESTED IN THAT ACTUALLY OTHER PEOPLE AREN’T. THAT COULD BECOME YOUR SUPERPOWER.

[42:25] TASHA TALKS ABOUT HER ROLE AT ADOBE AS MANAGEMENT CONSULTANT.

[44:43] SHE CREATED INNOVATION RECESS, A PROBLEM SOLVING PROGRAM BASED AROUND TACTILE BRAINSTORMING AND TACTILE PLAY.

[47:02] SEEKING OUT AND CHERISHING OPPORTUNITIES THAT BRING A SENSE OF CHILDLIKE NOSTALGIA OR CURIOSITY TO HER WORK THAT INSPIRES HER TEAM.

[50:52] LEARNING TO COMMUNICATE WITH YOURSELF IS POWERFUL IN BUILDING YOUR CONFIDENCE.

[55:47] EMPATHY AND FEMININITY ARE STRENGTHS.

[1:00:47] CARVING SPACES FOR WOMEN SUCH AS ADOBE’S PROGRAM CALLED WOMEN’S EXECUTIVE SHADOW, WHEREIN TASHA SHADOWED THEIR CEO AND LEARNED HOW THEY ARE AS LEADERS.

[1:02:40] TASHA ANSWERS THE FAST 5 QUESTIONS.

about Tasha Nicholson

TASHA NICHOLSON IS CURRENTLY AN ENGAGEMENT MANAGER AT ADOBE, WHERE SHE HELPS HER TEAM SOLVE CHALLENGES CREATIVELY THROUGH A PROCESS CALLED DESIGN THINKING.

HER CURRENT ROLE WITH ADOBE’S DIGITAL STRATEGY GROUP (DSG) ALLOWS HER TO COMBINE HER PASSION FOR HUMAN BEHAVIOR WITH A MANAGEMENT CONSULTING LENS. DSG ADVISES ADOBE’S ENTERPRISE CLIENTS ON HOW TO BETTER SERVE THEIR CUSTOMERS THROUGH DIGITAL TOUCHPOINTS.

Resources

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